MicroStrategy, the leader in institutional Bitcoin acquisition, recently reached a historic milestone by surpassing the purchase volumes seen during the 2021 bull market. These moves reflect a bold strategy and unwavering commitment to the flagship cryptocurrency.

MicroStrategy Breaks 2021 Bitcoin Buying Records
In November 2024, MicroStrategy made its largest bitcoin purchase on record. According to Saylortracker, the company has successively acquired 27,200 BTC, 51,780 BTC, and then 55,500 BTC in just two weeks. Transactions took place at average prices as high as $97,000 per bitcoin, well above the levels seen during the 2021 bull market.
For comparison, MicroStrategy’s largest purchase during the 2020-2021 bull market was 29,646 BTC, acquired on December 21, 2020, when Bitcoin was trading around $21,000. These massive acquisitions reflect undiminished confidence in the asset’s long-term potential.
This bold strategy is inspiring a new wave of institutional adoption. Many investors see MicroStrategy’s purchases as a key market indicator, attracting institutional capital and cementing bitcoin’s legitimacy as a store of value.
Structural impact, MicroStrategy’s entry into the Nasdaq 100
Today, December 23, 2024, MicroStrategy joins the Nasdaq 100, a significant step in its ascension. This index aggregates the 100 largest companies listed on the Nasdaq, and this inclusion offers traditional investors indirect exposure to Bitcoin through an emblematic company in the sector.
MicroStrategy’s entry into the index also gives investors access to bitcoin through traditional financial instruments, such as the Invesco QQQ Trust ETF, which manages approximately $322 billion in assets.
To strengthen its governance and credibility, MicroStrategy recently added financial industry influencers to its board, including Brian Brooks, former CEO of Binance.US and former Comptroller of the Currency of the United States, Jane Dietz of Galaxy Digital, and Gregg Winiarski of Fanatics Holdings. These appointments underscore the company’s ambition to become a key player at the intersection of the financial and technology sectors.
In short, with its record purchases of Bitcoin in 2024 and entry into the Nasdaq 100, MicroStrategy has established itself as a pioneer in institutional cryptocurrency investment. Its CEO Michael Saylor maintains his ambitious strategy and paves the way for other companies looking to invest in Bitcoin.
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I am passionate about Bitcoin, I love exploring the twists and turns of blockchain and cryptocurrencies and sharing my discoveries with the community. My dream is to live in a world where privacy and financial freedom are guaranteed for everyone, and I firmly believe that Bitcoin is the tool that can make this possible.
DISCLAIMER OF LIABILITY
The comments and opinions expressed in this article are solely those of the author and should not be considered investment advice. Before making any investment decision, do your own research.